Our brands are built on the pillars of fair trade, local employment opportunities, and elevating eco-conscious practices, while processing and producing finest quality products using the purest-raw ingredients in the industry. We have worked relentlessly in California and the west coast  for over 30 years to become one of the best and largest black owned cosmetics manufacturing companies in the western united states.

Our mission is human- centered; providing safe and exceptional working conditions, full operational transparency, and complete access from supplier to consumer and as a company of great integrity, The Roots and Black Panther believes in equal opportunities for all.

Through the journey to strengthen the local communities, a portion of the sales go back to funding and curating resources to empower the public to become leaders of their environment and masters of their life path